One trend in advertising caught our eye recently, worthy in fact of passing along. It’s an extension of “co-marketing,” where two brands work together to maximize awareness and credibility in a crowded marketplace (think the Eddie Bauer Ford Explorer or Crest toothpaste with Scope flavor). This winter, you’ll be seeing ads touting Sprint PCS serviceContinue reading “Mr. Clean Decentralized Intelligence Agency to Wed CoverGirl?”
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